Bartesian will not be discontinued and, in fact, the company continues to innovate, recently releasing the award-winning Bartesian Duet at the 2023 Consumer Electronic Show. Official word from Bartesian is the company will continue to release more products to support the significant growth in consumer demand for at-home cocktails.
Market research shows strong growth for home cocktail makers
The latest independent market research on this new, growing product category of home cocktail makers certainly backs up Bartesian’s statements and labels Bartesian as a dominant, key player.
“The Global Cocktail Maker market is anticipated to rise at a considerable rate during the forecast period, between 2022 and 2030. In 2021, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.”
Cocktail Maker Market Growth by 2030
Bartesian will not be discontinued given strong consumer trends
Additionally, reports by the Wall Street Journal and consumer trend expert IRI outline that consumers are continuing to gravitate toward the at-home cocktail expereince, even after the pandemic. This will only help fuel the growth of Bartesian.
“Campari Group, known for its Aperol and Campari aperitifs, is also working to better position itself for home drinking. Since the pandemic, the company’s sales teams have been redirected to focus on channels other than bars and restaurants, and marketing aimed at making at-home drinking look as appetizing as being in a bar, said CEO Bob Kunze-Concewitz. ‘We globally shifted our whole business model, which was very skewed toward on-premise,’ such as bars and restaurants, Mr. Kunze-Concewitz said.”
Liquor Brands Bet Thrifty Drinkers Will Keep Making At-Home Cocktails“Consumers are looking to indulge and create entertaining experiences at home, and retailers should emphasize premium products and products with unique attributes in this space.”
New IRI Beverage Alcohol Research Reveals Consumers Will Be Keeping the Party at Home
It looks like the momentum for home cocktail makers is strong and Bartesian is poised to continue to lead this new, growing product category.
